RESHORING MOMENTUM IS GROWING
There’s a lot happening in the effort to bring manufacturing back to American soil; and it’s happening right now! Hello, I am Ken Baxter and I’m glad you stopped by. For generations, Made in America meant pride, quality; built for Americans, by Americans.
Several companies have made multi-billion-dollar commitments to US manufacturing – some you would never have expected.
THE MAJOR PLAYERS
Surprisingly, one of the biggest investments so far in American manufacturing is Big Pharma. Other notables beyond Pharmaceuticals and Healthcare include Appliances & Consumer Goods, Automotive & EV, High Tech, Energy and Infrastructure.
These are not small amounts; here’s how it breaks down for the top three sectors:
APPLIANCES & CONSUMER GOODS
- GE Appliances (Haier-owned): Investing $3 billion over the next five years to shift production of refrigerators, gas ranges, washers, and more from China and Mexico back to facilities in Kentucky, Tennessee, Georgia, Alabama, and South Carolina; creating over 1,000 new jobs.AP News
PHARMACEUTICALS & HEALTHCARE
- Eli Lilly – Committing at least $27 billion toward four new U.S. manufacturing sites, creating over 3,000 jobs.(Reuters, Reddit)
Johnson & Johnson – Planning to invest $55 billion in new plants across the U.S., including a major facility in Wilson, North Carolina.The Times
Other pharma giants like Roche, AstraZeneca, Novartis, Sanofi, Biogen, Merck, Amgen, and Pfizer are also pouring funds into expanding or building U.S. operations.Reuters
AUTOMOTIVE AND ELECTRIC VEHICLES
General Motors (GM): Launching a $4 billion U.S. expansion to boost vehicle output by 300,000 units per year, pushing production in Michigan, Kansas, and Tennessee.MarketWatch
Ford: Recently unveiled a $4 billion investment toward building electric vehicle battery plants in Tennessee and Kentucky, projected to create over 6,000 jobs. bizweekly.com
WHAT IS DRIVING THIS CHANGE?
The United States government is offering incentives for companies to return to the USA. In the past, the big draw for offshoring was cheap labor but companies are finding this no longer the case. Wages have been steadily rising in China, Vietnam and other countries. Combined with tariffs, higher shipping costs and even piracy on major trade routes, companies are not getting the big savings they once were. American automation and advanced manufacturing can be more cost-efficient without the international headaches.
Most importantly, consumers are demanding it.
It’s clear many Americans didn’t realize how many consumer goods sold in our country were not manufactured the USA until the collapse of the supply chain during the “plandemic” opened everyone’s eyes. American businesses over the years have moved operations and American jobs to China, India, Mexico, Vietnam, Taiwan and other countries chasing cheap labor and larger profits. Everything seemed to be going well, until it wasn’t. We all remember the initial shortages of food and other household items; these stabilized after panic buying subsided but as the “plandemic” dragged on, it became painfully apparent how many home goods, toys, appliances, linens, bicycles, furniture and even more frightening, prescription drugs put consumers at the mercy of a fragile supply chain.



It all boils down these three driving forces: resilience of our supply chain, increasing costs of offshore manufacturing, and government incentives, as the main drivers of the American manufacturing renaissance, with consumer demand adding momentum.
If we can only get Apple to manufacture iPhones in addition to the glass the United States we’d really be on our way.
Ken Baxter, signing off and thank you again for stopping by. Don’t forget to visit KenBaxter.com, Green Global and Rocketmanlv.com for additional updates, and I hope to see you again real soon!